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The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning
Explore how automation, big data, and machine learning are subtly reshaping marketing and brand interaction. This episode unpacks the 'invisible hand' of modern branding, revealing how algorithms anticipate our desires and influence our choices, often before we're consciously aware.
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“Explore how automation, big data, and machine learning are subtly reshaping marketing and brand interaction. This episode unpacks the 'invisible hand' of modern branding, revealing how algorithms anticipate our desires and influence our choices, often before we're consciously aware.”
— William Ammerman, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning
marketing automation, big data, machine learning
Best suited to listeners who want a clearer working understanding of marketing automation, big data, machine learning and better judgment in how they apply it.
William Ammerman brings a credible and useful lens to marketing automation, big data, machine learning, with enough subject command to make the book worth hearing.