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The art of persuasion
This episode redefines persuasion, moving beyond manipulation to explore how genuine influence is built on understanding, empathy, and creating mutual value. Discover the human-centric approach to getting your ideas heard and acted upon.
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“This episode redefines persuasion, moving beyond manipulation to explore how genuine influence is built on understanding, empathy, and creating mutual value. Discover the human-centric approach to getting your ideas heard and acted upon.”
— Bob Burg, The art of persuasion
persuasion, influence, communication
Best suited to listeners who want a clearer working understanding of persuasion, influence, communication and better judgment in how they apply it.
Bob Burg brings a credible and useful lens to persuasion, influence, communication, with enough subject command to make the book worth hearing.