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Designing Brand Identity
This episode reveals how true brand identity extends far beyond visuals, acting as a strategic compass that defines purpose, guides decisions, and shapes every interaction a business has.
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“This episode reveals how true brand identity extends far beyond visuals, acting as a strategic compass that defines purpose, guides decisions, and shapes every interaction a business has.”
— Alina Wheeler | Rob Meyerson, Designing Brand Identity
Brand Strategy, Identity Design, Business Purpose, Organizational Alignment
If you've ever felt your brand's message was inconsistent, or that your efforts were focused on aesthetics rather than strategic impact, this can help you build a foundational identity.
Alina Wheeler, a important voice in brand strategy, distills years of close work into a practical framework, showing how a well-defined brand identity is a strategic asset, not just a design exercise.