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Gap Selling
This episode reveals how true influence and problem-solving come not from pushing solutions, but from deeply understanding the unarticulated gap between someone's current reality and their desired future.
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“This episode reveals how true influence and problem-solving come not from pushing solutions, but from deeply understanding the unarticulated gap between someone's current reality and their desired future.”
— Keenan, Gap Selling
Sales Strategy, Problem Solving, Influence, Needs Assessment
If you've ever felt frustrated by offering solutions that don't land, this will sharpen your ability to truly understand and articulate what's genuinely needed, and this will help you see what to do next.
Keenan, a veteran sales leader and consultant, brings a direct, no-nonsense perspective forged in the trenches of real-world sales, showing precisely how to move beyond superficial pitches to genuine problem identification.