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Marketing Management
This episode delves into Philip Kotler's foundational insights, reframing marketing not as mere promotion, but as an empathetic discipline centered on deeply understanding human needs and delivering genuine, resonant value.
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“This episode delves into Philip Kotler's foundational insights, reframing marketing not as mere promotion, but as an empathetic discipline centered on deeply understanding human needs and delivering genuine, resonant value.”
— Philip Kotler, Marketing Management
customer value, empathy in business, strategic marketing
Best suited to listeners who want a clearer working understanding of customer value, empathy in business, strategic marketing and better judgment in how they apply it.
Philip Kotler brings a credible and useful lens to customer value, empathy in business, strategic marketing, with enough subject command to make the book worth hearing.