Migration preview: Browse the catalog and open free editions. Sign in with Cue to save books. Paid access requires confirmed Cue membership. Purchases are unavailable in this preview.
The Long Tail: Why the Future of Business is Selling Less of More
Explore Chris Anderson's seminal concept of 'The Long Tail,' revealing how digital abundance has fundamentally reshaped markets, shifting economic power from mass-market blockbusters to the collective strength of niche products and diverse interests.
“Explore Chris Anderson's seminal concept of 'The Long Tail,' revealing how digital abundance has fundamentally reshaped markets, shifting economic power from mass-market blockbusters to the collective strength of niche products and diverse interests.”
— Chris Anderson, The Long Tail: Why the Future of Business is Selling Less of More
the long tail, niche markets, digital economy
Best suited to listeners who want a clearer working understanding of the long tail, niche markets, digital economy and better judgment in how they apply it.
Chris Anderson brings a credible and useful lens to the long tail, niche markets, digital economy, with enough subject command to make the book worth hearing.