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Launch
This episode deconstructs Jeff Walker's 'Launch' to reveal that true impact stems from a human-centered process of building anticipation, fostering connection, and narrating value, rather than a singular event.
“This episode deconstructs Jeff Walker's 'Launch' to reveal that true impact stems from a human-centered process of building anticipation, fostering connection, and narrating value, rather than a singular event.”
— Jeff Walker, Launch
launch strategy, anticipation marketing, community building
Best suited to listeners who want a clearer working understanding of launch strategy, anticipation marketing, community building and better judgment in how they apply it.
Jeff Walker brings a credible and useful lens to launch strategy, anticipation marketing, community building, with enough subject command to make the book worth hearing.