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Bigger Than This: How to Turn Any Venture Into An Admired Brand
Explore how to build a brand that transcends its offerings, connecting deeply with audiences through purpose and shared values, transforming ventures into admired legacies.
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“Explore how to build a brand that transcends its offerings, connecting deeply with audiences through purpose and shared values, transforming ventures into admired legacies.”
— Fabian Geyrhalter, Bigger Than This: How to Turn Any Venture Into An Admired Brand
brand strategy, purpose-driven business, brand building
Best suited to listeners who want a clearer working understanding of brand strategy, purpose-driven business, brand building and better judgment in how they apply it.
Fabian Geyrhalter brings a credible and useful lens to brand strategy, purpose-driven business, brand building, with enough subject command to make the book worth hearing.