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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
This episode dissects the fundamental shift in B2B marketing, moving beyond product-centric selling to a buyer-centric approach. We explore how understanding the empowered modern buyer's journey and cultivating genuine value are essential for orchestrating true demand and sustainable growth.
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“This episode dissects the fundamental shift in B2B marketing, moving beyond product-centric selling to a buyer-centric approach. We explore how understanding the empowered modern buyer's journey and cultivating genuine value are essential for orchestrating true demand and sustainable growth.”
— Carlos Hidalgo, Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
b2b marketing transformation, demand generation, modern buyer
Best suited to listeners who want a clearer working understanding of b2b marketing transformation, demand generation, modern buyer and better judgment in how they apply it.
Carlos Hidalgo brings a credible and useful lens to b2b marketing transformation, demand generation, modern buyer, with enough subject command to make the book worth hearing.