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Cover of Duct Tape Marketing Revised and Updated
Book Summary · 19 min

Duct Tape Marketing Revised and Updated

By John Jantsch

John Jantsch's 'Duct Tape Marketing' argues that effective small business growth hinges on a simple, integrated, and consistent system, not fleeting trends. This episode unpacks how clarity, consistency, and genuine customer connection form the bedrock of marketing that truly sticks and delivers lasting value.

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Book Summary
Duration
19 min
An excerpt

“John Jantsch's 'Duct Tape Marketing' argues that effective small business growth hinges on a simple, integrated, and consistent system, not fleeting trends. This episode unpacks how clarity, consistency, and genuine customer connection form the bedrock of marketing that truly sticks and delivers lasting value.”

— John Jantsch, Duct Tape Marketing Revised and Updated

What it is about

duct tape marketing, small business marketing, marketing strategy

Who it is for

Best suited to listeners who want a clearer working understanding of duct tape marketing, small business marketing, marketing strategy and better judgment in how they apply it.

The author

John Jantsch brings a credible and useful lens to duct tape marketing, small business marketing, marketing strategy, with enough subject command to make the book worth hearing.

About the author

John Jantsch

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