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The Design of Everyday Things
This episode reveals how the invisible design choices in our daily objects profoundly shape our behavior, emotions, and sense of competence.
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“This episode reveals how the invisible design choices in our daily objects profoundly shape our behavior, emotions, and sense of competence.”
— Don Norman, The Design of Everyday Things
Design principles, user experience, cognitive psychology
If you've ever felt inexplicably frustrated by a simple device, this can help you understand why some objects feel intuitive and others constantly fight against you.
Don Norman, a cognitive scientist and former Apple VP, brought the field of user experience design into the mainstream by meticulously observing how people actually interact with the world.