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Why We Buy: The Science of Shopping
Our shopping experiences are meticulously orchestrated journeys, influenced by subtle design and human psychology, often without our conscious awareness. This episode reveals the hidden forces shaping our purchasing decisions.
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“Our shopping experiences are meticulously orchestrated journeys, influenced by subtle design and human psychology, often without our conscious awareness. This episode reveals the hidden forces shaping our purchasing decisions.”
— Paco Underhill, Why We Buy: The Science of Shopping
retail psychology, consumer behavior, shopping habits
Best suited to listeners who want a clearer working understanding of retail psychology, consumer behavior, shopping habits and better judgment in how they apply it.
Paco Underhill brings a credible and useful lens to retail psychology, consumer behavior, shopping habits, with enough subject command to make the book worth hearing.