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Word of Mouth Marketing: How Smart Companies Get People Talking
Beyond the noise of advertising, genuine conversations drive decisions. This episode explores why authentic word-of-mouth, born from remarkable experiences, is the most potent marketing force, and how businesses can cultivate it.
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“Beyond the noise of advertising, genuine conversations drive decisions. This episode explores why authentic word-of-mouth, born from remarkable experiences, is the most potent marketing force, and how businesses can cultivate it.”
— Andy Sernovitz, Word of Mouth Marketing: How Smart Companies Get People Talking
word-of-mouth marketing, customer advocacy, brand loyalty
Best suited to listeners who want a clearer working understanding of word-of-mouth marketing, customer advocacy, brand loyalty and better judgment in how they apply it.
Andy Sernovitz brings a credible and useful lens to word-of-mouth marketing, customer advocacy, brand loyalty, with enough subject command to make the book worth hearing.