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Cover of Talk Triggers: The Complete Guide to Creating Customers with Word-of-Mouth
Book Summary · 21 min

Talk Triggers: The Complete Guide to Creating Customers with Word-of-Mouth

By Jay Baer

True word-of-mouth isn't accidental; it's a deliberate, operational choice to create consistently remarkable experiences that customers can't help but share. This episode explores how businesses can engineer genuine buzz by focusing on unique, repeatable differentiators.

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Book Summary
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21 min
An excerpt

“True word-of-mouth isn't accidental; it's a deliberate, operational choice to create consistently remarkable experiences that customers can't help but share. This episode explores how businesses can engineer genuine buzz by focusing on unique, repeatable differentiators.”

— Jay Baer, Talk Triggers: The Complete Guide to Creating Customers with Word-of-Mouth

What it is about

word-of-mouth marketing, customer experience, business strategy

Who it is for

Best suited to listeners who want a clearer working understanding of word-of-mouth marketing, customer experience, business strategy and better judgment in how they apply it.

The author

Jay Baer brings a credible and useful lens to word-of-mouth marketing, customer experience, business strategy, with enough subject command to make the book worth hearing.

About the author

Jay Baer

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