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Journey-First Marketing: Your Playbook to Identify, Engage, and Convert More Ideal Customers
This episode dissects the shift from product-centric marketing to a 'journey-first' approach, emphasizing deep empathy and alignment with the customer's evolving path. We explore how understanding the human journey fosters authentic engagement, builds trust, and drives lasting value beyond traditional funnels.
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“This episode dissects the shift from product-centric marketing to a 'journey-first' approach, emphasizing deep empathy and alignment with the customer's evolving path. We explore how understanding the human journey fosters authentic engagement, builds trust, and drives lasting value beyond traditional funnels.”
— Brent Keltner, Journey-First Marketing: Your Playbook to Identify, Engage, and Convert More Ideal Customers
journey-first marketing, customer journey, marketing strategy
Best suited to listeners who want a clearer working understanding of journey-first marketing, customer journey, marketing strategy and better judgment in how they apply it.
Brent Keltner brings a credible and useful lens to journey-first marketing, customer journey, marketing strategy, with enough subject command to make the book worth hearing.