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The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
Learn how to ask the right questions to uncover genuine customer needs, bypassing polite but misleading feedback to build products people truly want.
“Learn how to ask the right questions to uncover genuine customer needs, bypassing polite but misleading feedback to build products people truly want.”
— Rob Fitzpatrick, The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
Customer feedback, product development, entrepreneurship
If you've ever launched an idea based on enthusiastic feedback, only to find it fall flat, this can help you get to the real truth of what people need.
Rob Fitzpatrick, a seasoned entrepreneur and startup advisor, distills years of hard-won experience into a practical method for founders to get honest, actionable feedback from potential customers.