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The Small BIG
Explore the profound truth that significant impact often arises from subtle, overlooked adjustments. This episode unpacks how small, strategic shifts can create disproportionately large outcomes in influence and interaction.
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“Explore the profound truth that significant impact often arises from subtle, overlooked adjustments. This episode unpacks how small, strategic shifts can create disproportionately large outcomes in influence and interaction.”
— Steve J. Martin | Robert B. Cialdini, The Small BIG
influence, behavioral psychology, small changes
Best suited to listeners who want a clearer working understanding of influence, behavioral psychology, small changes and better judgment in how they apply it.
Steve J. Martin | Robert B. Cialdini brings a credible and useful lens to influence, behavioral psychology, small changes, with enough subject command to make the book worth hearing.