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New Business Road Test: What Entrepreneurs & Executives Should Do Before Writing a Business Plan
Before committing to a business plan, entrepreneurs must rigorously 'road test' their ideas. This episode reveals how to validate core assumptions, listen to the market, build the right team, and ground your vision in economic reality to avoid costly mistakes and build sustainable ventures.
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“Before committing to a business plan, entrepreneurs must rigorously 'road test' their ideas. This episode reveals how to validate core assumptions, listen to the market, build the right team, and ground your vision in economic reality to avoid costly mistakes and build sustainable ventures.”
— John W. Mullins, New Business Road Test: What Entrepreneurs & Executives Should Do Before Writing a Business Plan
entrepreneurship, startup validation, business planning
Best suited to listeners who want a clearer working understanding of entrepreneurship, startup validation, business planning and better judgment in how they apply it.
John W. Mullins brings a credible and useful lens to entrepreneurship, startup validation, business planning, with enough subject command to make the book worth hearing.