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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
This episode dissects Geoffrey Moore's 'Crossing the Chasm,' revealing why innovative products often fail to scale beyond early adopters. We explore the distinct psychology of mainstream customers and the strategic imperative of building a 'whole product' and dominating niche markets to achieve widespread adoption.
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“This episode dissects Geoffrey Moore's 'Crossing the Chasm,' revealing why innovative products often fail to scale beyond early adopters. We explore the distinct psychology of mainstream customers and the strategic imperative of building a 'whole product' and dominating niche markets to achieve widespread adoption.”
— Geoffrey A. Moore, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
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Best suited to listeners who want a clearer working understanding of crossing the chasm, geoffrey moore, technology adoption and better judgment in how they apply it.
Geoffrey A. Moore brings a credible and useful lens to crossing the chasm, geoffrey moore, technology adoption, with enough subject command to make the book worth hearing.