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Emotion By Design
This episode reveals how our deepest feelings are not accidental, but often the result of deliberate, thoughtful design.
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“This episode reveals how our deepest feelings are not accidental, but often the result of deliberate, thoughtful design.”
— Greg Hoffman, Emotion By Design
Emotional design, brand strategy, sensory experience, human connection
If you've ever wondered why some experiences resonate deeply while others fall flat, this can help you understand the deliberate craft behind genuine connection.
Greg Hoffman, former Chief Marketing Officer at Nike, draws on decades of shaping global campaigns to reveal how iconic brands meticulously engineer emotional experiences that resonate deeply with millions.