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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
A brand is defined by customer perception, not corporate decree. This episode explores how to bridge the critical 'brand gap' between business strategy and design, transforming superficial branding into deep, lasting customer loyalty by intentionally shaping their gut feeling.
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“A brand is defined by customer perception, not corporate decree. This episode explores how to bridge the critical 'brand gap' between business strategy and design, transforming superficial branding into deep, lasting customer loyalty by intentionally shaping their gut feeling.”
— Marty Neumeier, The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
brand strategy, design thinking, customer experience
Best suited to listeners who want a clearer working understanding of brand strategy, design thinking, customer experience and better judgment in how they apply it.
Marty Neumeier brings a credible and useful lens to brand strategy, design thinking, customer experience, with enough subject command to make the book worth hearing.