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The Brand Benefits Playbook
This episode reveals how brands move beyond mere features to deliver the deeper, often emotional, benefits that truly shape our choices and sense of self.
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“This episode reveals how brands move beyond mere features to deliver the deeper, often emotional, benefits that truly shape our choices and sense of self.”
— Allen Weiss | Debbie J. MacInnis, The Brand Benefits Playbook
Brand strategy, consumer psychology, identity, marketing
If you've ever felt a pull towards a brand that goes beyond its features, this will clarify the deeper, often unspoken, reasons behind your choices, and this will help you see what to do next.
Allen Weiss and Debbie J. MacInnis bring decades of rigorous academic research and practical insight into consumer behavior, revealing how brands truly connect with us beyond surface-level features.