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Cold Calling Sucks (and That's Why It Works): A Step-by-Step Guide to Calling Strangers in Sales
This episode deconstructs the deep human psychology behind our aversion to cold calling, revealing how embracing this discomfort transforms it from a dreaded task into a powerful, authentic tool for connection and opportunity, cutting through digital noise to forge genuine relationships and surprising success.
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“This episode deconstructs the deep human psychology behind our aversion to cold calling, revealing how embracing this discomfort transforms it from a dreaded task into a powerful, authentic tool for connection and opportunity, cutting through digital noise to forge genuine relationships and surprising success.”
— Armand Farrokh, Cold Calling Sucks (and That's Why It Works): A Step-by-Step Guide to Calling Strangers in Sales
cold calling, sales psychology, human connection
Best suited to listeners who want a clearer working understanding of cold calling, sales psychology, human connection and better judgment in how they apply it.
Armand Farrokh brings a credible and useful lens to cold calling, sales psychology, human connection, with enough subject command to make the book worth hearing.