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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
This episode unpacks the strategic and psychological dimensions of pricing, revealing how it functions as a powerful lever for communicating value, shaping market perception, and driving sustainable profitability beyond mere cost calculations.
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“This episode unpacks the strategic and psychological dimensions of pricing, revealing how it functions as a powerful lever for communicating value, shaping market perception, and driving sustainable profitability beyond mere cost calculations.”
— Thomas T. Nagle, The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
pricing strategy, value perception, business profitability
Best suited to listeners who want a clearer working understanding of pricing strategy, value perception, business profitability and better judgment in how they apply it.
Thomas T. Nagle brings a credible and useful lens to pricing strategy, value perception, business profitability, with enough subject command to make the book worth hearing.