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The Little Red Book of Selling: 12.5 Principles of Sales Greatness
This episode redefines 'selling' not as manipulation, but as a profound act of human connection, deep listening, and authentic value creation. We explore how these principles, often mislabeled as sales tactics, are fundamental to success and fulfillment in all aspects of life.
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“This episode redefines 'selling' not as manipulation, but as a profound act of human connection, deep listening, and authentic value creation. We explore how these principles, often mislabeled as sales tactics, are fundamental to success and fulfillment in all aspects of life.”
— Jeffrey Gitomer, The Little Red Book of Selling: 12.5 Principles of Sales Greatness
sales philosophy, human interaction, trust building
Best suited to listeners who want a clearer working understanding of sales philosophy, human interaction, trust building and better judgment in how they apply it.
Jeffrey Gitomer brings a credible and useful lens to sales philosophy, human interaction, trust building, with enough subject command to make the book worth hearing.