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Priceless
Explore the subtle psychological forces that shape our perception of value and the prices we're willing to pay, often without our conscious awareness. This episode unpacks how concepts like anchoring, the decoy effect, and the allure of 'free' profoundly influence our economic decisions.
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“Explore the subtle psychological forces that shape our perception of value and the prices we're willing to pay, often without our conscious awareness. This episode unpacks how concepts like anchoring, the decoy effect, and the allure of 'free' profoundly influence our economic decisions.”
— William Poundstone, Priceless
pricing psychology, consumer behavior, value perception
Best suited to listeners who want a clearer working understanding of pricing psychology, consumer behavior, value perception and better judgment in how they apply it.
William Poundstone brings a credible and useful lens to pricing psychology, consumer behavior, value perception, with enough subject command to make the book worth hearing.