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Cover of Pre-Suasion: Channeling Attention for Change
Psychology · 19 min

Pre-Suasion: Channeling Attention for Change

By Robert Cialdini Ph.D. Ph.D.

Explore 'pre-suasion,' the subtle art of shaping perceptions and decisions *before* a message is even delivered. Discover how channeled attention and primed minds influence our choices, often without our conscious awareness, and learn to wield this power ethically.

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Category
Psychology
Duration
19 min
An excerpt

“Explore 'pre-suasion,' the subtle art of shaping perceptions and decisions *before* a message is even delivered. Discover how channeled attention and primed minds influence our choices, often without our conscious awareness, and learn to wield this power ethically.”

— Robert Cialdini Ph.D. Ph.D., Pre-Suasion: Channeling Attention for Change

What it is about

pre-suasion, influence, attention

Who it is for

Best suited to listeners who want a clearer working understanding of pre-suasion, influence, attention and better judgment in how they apply it.

The author

Robert Cialdini Ph.D. Ph.D. brings a credible and useful lens to pre-suasion, influence, attention, with enough subject command to make the book worth hearing.

About the author

Robert Cialdini Ph.D. Ph.D.

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