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Explore 'pre-suasion,' the subtle art of shaping perceptions and decisions *before* a message is even delivered. Discover how channeled attention and primed minds influence our choices, often without our conscious awareness, and learn to wield this power ethically.
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“Explore 'pre-suasion,' the subtle art of shaping perceptions and decisions *before* a message is even delivered. Discover how channeled attention and primed minds influence our choices, often without our conscious awareness, and learn to wield this power ethically.”
— Robert Cialdini Ph.D. Ph.D., Pre-Suasion: Channeling Attention for Change
pre-suasion, influence, attention
Best suited to listeners who want a clearer working understanding of pre-suasion, influence, attention and better judgment in how they apply it.
Robert Cialdini Ph.D. Ph.D. brings a credible and useful lens to pre-suasion, influence, attention, with enough subject command to make the book worth hearing.