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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Unpack the strategic imperative of category creation: how pioneering companies define new markets, articulate novel problems, and position their solutions as the definitive answer, thereby achieving unparalleled dominance.
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“Unpack the strategic imperative of category creation: how pioneering companies define new markets, articulate novel problems, and position their solutions as the definitive answer, thereby achieving unparalleled dominance.”
— Play Bigger LLC, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
category creation, market dominance, business strategy
Best suited to listeners who want a clearer working understanding of category creation, market dominance, business strategy and better judgment in how they apply it.
Play Bigger LLC brings a credible and useful lens to category creation, market dominance, business strategy, with enough subject command to make the book worth hearing.