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The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
This episode unpacks David Hoffeld's 'The Science of Selling,' revealing that effective influence stems not from aggressive tactics, but from a deep understanding of human psychology and decision-making. Discover how aligning with natural cognitive processes transforms selling into a valuable, ethical, and profoundly human interaction.
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“This episode unpacks David Hoffeld's 'The Science of Selling,' revealing that effective influence stems not from aggressive tactics, but from a deep understanding of human psychology and decision-making. Discover how aligning with natural cognitive processes transforms selling into a valuable, ethical, and profoundly human interaction.”
— David Hoffeld, The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
sales psychology, influence, decision making
Best suited to listeners who want a clearer working understanding of sales psychology, influence, decision making and better judgment in how they apply it.
David Hoffeld brings a credible and useful lens to sales psychology, influence, decision making, with enough subject command to make the book worth hearing.