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Influence, New and Expanded: The Psychology of Persuasion
Explore the unconscious psychological shortcuts that shape our decisions, from the pull of reciprocity to the comfort of the crowd, and how recognizing these forces empowers greater personal agency.
“Explore the unconscious psychological shortcuts that shape our decisions, from the pull of reciprocity to the comfort of the crowd, and how recognizing these forces empowers greater personal agency.”
— Robert B. Cialdini, Influence, New and Expanded: The Psychology of Persuasion
persuasion, influence, psychology
Best suited to listeners who want a clearer working understanding of persuasion, influence, psychology and better judgment in how they apply it.
Robert B. Cialdini brings a credible and useful lens to persuasion, influence, psychology, with enough subject command to make the book worth hearing.