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Why Motivating People Doesn't Work ... and What Does
Discover why common attempts to motivate others often backfire, and how to cultivate genuine, lasting engagement instead.
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“Discover why common attempts to motivate others often backfire, and how to cultivate genuine, lasting engagement instead.”
— Susan Fowler, Why Motivating People Doesn't Work ... and What Does
Intrinsic Motivation, Leadership, Employee Engagement, Behavioral Psychology
If you often find yourself frustrated by people's lack of sustained effort, or wonder why your best incentives fall flat, this will clarify how to inspire genuine commitment, and this will help you see what to do next.
As a leading expert in leadership and motivation, Susan Fowler draws on decades of research and practical experience to reveal the subtle yet clear mechanisms that truly ignite human drive.