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Pour Your Heart Into It
Howard Schultz's story reveals how deep personal conviction and a commitment to human connection can transform a simple product into a global phenomenon with enduring soul.
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“Howard Schultz's story reveals how deep personal conviction and a commitment to human connection can transform a simple product into a global phenomenon with enduring soul.”
— Howard Schultz | Dori Jones Yang, Pour Your Heart Into It
Business leadership, company culture, brand building, purpose-driven enterprise
If you often feel the tension between profit motives and human values in your work, this will clarify how deep conviction can build an enduring, meaningful enterprise, and this will help you see what to do next.
Howard Schultz, the behind Starbucks, offers a rare, firsthand account of transforming a simple commodity into a global cultural phenomenon by prioritizing people and purpose over conventional business metrics.