Migration preview: Browse the catalog and open free editions. Sign in with Cue to save books. Paid access requires confirmed Cue membership. Purchases are unavailable in this preview.
Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)
This episode unpacks the critical discipline of Value Proposition Design, revealing how to move beyond assumptions and truly understand customer needs. We explore the art of crafting products and services that genuinely resonate, solving real problems and delivering authentic value.
This is a paid edition. Reading and listening remain locked while membership is being connected. You can browse free editions in this preview.
“This episode unpacks the critical discipline of Value Proposition Design, revealing how to move beyond assumptions and truly understand customer needs. We explore the art of crafting products and services that genuinely resonate, solving real problems and delivering authentic value.”
— Alexander Osterwalder, Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)
value proposition design, customer needs, product development
Best suited to listeners who want a clearer working understanding of value proposition design, customer needs, product development and better judgment in how they apply it.
Alexander Osterwalder brings a credible and useful lens to value proposition design, customer needs, product development, with enough subject command to make the book worth hearing.