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Escaping the Build Trap
Many product teams mistake constant feature delivery for actual progress, but true value comes from focusing on measurable outcomes, not just output.
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“Many product teams mistake constant feature delivery for actual progress, but true value comes from focusing on measurable outcomes, not just output.”
— Melissa Perri, Escaping the Build Trap
Product Strategy, Outcome-Driven Development, Product Management, Value Creation
If you've ever felt your team is constantly busy building, yet struggles to demonstrate clear, measurable impact, this can help you redefine what true progress looks like.
Melissa Perri draws on her close experience advising companies on product strategy, offering a clear-eyed perspective on why so many organizations confuse activity with actual value creation.