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Unconscious Branding
This episode reveals how our deepest, often unacknowledged, desires and ancient narratives secretly shape our choices and connections.
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“This episode reveals how our deepest, often unacknowledged, desires and ancient narratives secretly shape our choices and connections.”
— Douglas van Praet, Unconscious Branding
Unconscious influence, consumer psychology, human motivation
If you've ever felt an inexplicable pull towards certain brands or ideas, this will sharpen your understanding of the hidden forces shaping human decisions, and this will help you see what to do next.
Douglas van Praet, a former executive at top advertising agencies, draws on neuroscience and psychology to reveal the deep, often unseen, mechanisms that truly drive human behavior and brand loyalty.