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Hacking the Unconscious
Our decisions are often shaped by unconscious biases and perceived value, not pure rationality. This episode explores how understanding these hidden forces can help us make better choices and design more effective solutions.
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“Our decisions are often shaped by unconscious biases and perceived value, not pure rationality. This episode explores how understanding these hidden forces can help us make better choices and design more effective solutions.”
— Rory Sutherland, Hacking the Unconscious
unconscious mind, decision making, behavioral economics
Best suited to listeners who want a clearer working understanding of unconscious mind, decision making, behavioral economics and better judgment in how they apply it.
Rory Sutherland brings a credible and useful lens to unconscious mind, decision making, behavioral economics, with enough subject command to make the book worth hearing.