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Cover of Co-Opetition
Book Summary · 22 min

Co-Opetition

By Adam M. Brandenburger

Challenging the zero-sum view of business, this episode unpacks 'co-opetition': the strategic art of simultaneously competing and collaborating. Discover how this dual approach creates greater value and reshapes market dynamics, moving beyond simple rivalry to complex, interwoven success.

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Book Summary
Duration
22 min
An excerpt

“Challenging the zero-sum view of business, this episode unpacks 'co-opetition': the strategic art of simultaneously competing and collaborating. Discover how this dual approach creates greater value and reshapes market dynamics, moving beyond simple rivalry to complex, interwoven success.”

— Adam M. Brandenburger, Co-Opetition

What it is about

business strategy, game theory, value creation

Who it is for

Best suited to listeners who want a clearer working understanding of business strategy, game theory, value creation and better judgment in how they apply it.

The author

Adam M. Brandenburger brings a credible and useful lens to business strategy, game theory, value creation, with enough subject command to make the book worth hearing.

About the author

Adam M. Brandenburger

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