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Scientific Advertising
This episode explores the predictable logic behind effective communication and influence. We unpack how understanding human psychology and rigorous measurement transform persuasion from guesswork into a measurable science, revealing what truly works.
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“This episode explores the predictable logic behind effective communication and influence. We unpack how understanding human psychology and rigorous measurement transform persuasion from guesswork into a measurable science, revealing what truly works.”
— Claude Hopkins, Scientific Advertising
persuasion, communication, marketing principles
Best suited to listeners who want a clearer working understanding of persuasion, communication, marketing principles and better judgment in how they apply it.
Claude Hopkins brings a credible and useful lens to persuasion, communication, marketing principles, with enough subject command to make the book worth hearing.