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Capturing New Markets: How Smart Companies Create Opportunities Others Don't
This episode explores how truly innovative companies identify and create new market opportunities by perceiving unspoken needs, reframing conventional problems, and actively cultivating the necessary ecosystems for their innovations to thrive.
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“This episode explores how truly innovative companies identify and create new market opportunities by perceiving unspoken needs, reframing conventional problems, and actively cultivating the necessary ecosystems for their innovations to thrive.”
— Stephen Wunker, Capturing New Markets: How Smart Companies Create Opportunities Others Don't
market creation, innovation strategy, business growth
Best suited to listeners who want a clearer working understanding of market creation, innovation strategy, business growth and better judgment in how they apply it.
Stephen Wunker brings a credible and useful lens to market creation, innovation strategy, business growth, with enough subject command to make the book worth hearing.