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Writing That Works
This episode reveals how to craft messages that cut through noise, clarify intent, and move people to action, by focusing on the reader's needs and the power of precise language.
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“This episode reveals how to craft messages that cut through noise, clarify intent, and move people to action, by focusing on the reader's needs and the power of precise language.”
— Kenneth Roman | Joel Raphaelson, Writing That Works
Effective Communication, Business Writing, Clarity
If you've ever felt your carefully crafted messages get lost in translation or fail to prompt the desired response, this can help you write with greater precision and impact.
Kenneth Roman, a former CEO of Ogilvy & Mather, and Joel Raphaelson, a veteran advertising executive, distill years of close work in crafting persuasive messages into practical, actionable advice for anyone who writes to be understood.