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Marketing 3.0
This episode explores how marketing has evolved from selling products and emotions to connecting with human values and societal well-being, making purpose central to business success.
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“This episode explores how marketing has evolved from selling products and emotions to connecting with human values and societal well-being, making purpose central to business success.”
— Philip Kotler | Hermawan Kartajaya | Iwan Setiawan, Marketing 3.0
Marketing evolution, brand purpose, consumer values
If you've ever felt the pressure to make your business stand for something more than just profit, this will clarify how to genuinely embed purpose and values into your brand's core identity, and this will help you see what to do next.
Philip Kotler, often called the 'father of modern marketing,' along with Hermawan Kartajaya and Iwan Setiawan, offers a definitive perspective on how marketing must evolve to meet the demands of a more conscious, values-driven global consumer.