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Cover of Hello My Name Is Awesome
Book Summary · 20 min

Hello My Name Is Awesome

By Alexandra Watkins

This episode reveals why effective naming is a strategic asset, not a subjective choice, offering clear principles to craft names that resonate and endure.

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Book Summary
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20 min
An excerpt

“This episode reveals why effective naming is a strategic asset, not a subjective choice, offering clear principles to craft names that resonate and endure.”

— Alexandra Watkins, Hello My Name Is Awesome

What it is about

Naming Strategy, Brand Identity, Marketing Principles

Who it is for

If you've ever felt the pressure of finding the 'perfect' name for a product or company, only to get lost in subjective opinions, this will clarify how to make that critical decision with confidence, and this will help you see what to do next.

The author

Alexandra Watkins, a seasoned naming expert and founder of Eat My Words, brings a no-nonsense, practical approach to a process often shrouded in mystery, drawing from years of helping major brands find their voice.

About the author

Alexandra Watkins

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