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Competing Against Luck: The Story of Innovation and Customer Choice – Christensen's Jobs Theory for Startups and Business Growth
This episode dissects Clayton Christensen's 'Jobs to be Done' theory, revealing how understanding the deeper, often unarticulated 'jobs' customers are trying to accomplish—beyond mere product features or demographics—is the key to unlocking profound innovation and predicting market success.
“This episode dissects Clayton Christensen's 'Jobs to be Done' theory, revealing how understanding the deeper, often unarticulated 'jobs' customers are trying to accomplish—beyond mere product features or demographics—is the key to unlocking profound innovation and predicting market success.”
— Clayton M. Christensen, Competing Against Luck: The Story of Innovation and Customer Choice – Christensen's Jobs Theory for Startups and Business Growth
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Best suited to listeners who want a clearer working understanding of clayton christensen, jobs to be done, innovation theory and better judgment in how they apply it.
Clayton M. Christensen brings a credible and useful lens to clayton christensen, jobs to be done, innovation theory, with enough subject command to make the book worth hearing.