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Neuromarketing
Discover how your most important decisions are often made by an ancient, unconscious part of your brain, and how understanding this 'silent CEO' can transform how you communicate and influence.
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“Discover how your most important decisions are often made by an ancient, unconscious part of your brain, and how understanding this 'silent CEO' can transform how you communicate and influence.”
— Patrick Renvoisé | Christophe Morin, Neuromarketing
Neuromarketing, decision-making, influence, primal brain
If you often find your logical arguments failing to persuade, or wonder why certain decisions just 'feel right' despite the data, this will clarify the hidden forces at play, and this will help you see what to do next.
Patrick Renvoisé and Christophe Morin, pioneers in the field of neuromarketing, draw on neuroscience and decades of practical experience to reveal the unconscious mechanisms that truly drive human decision-making.