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Marketing Metrics: 50+ Metrics Every Executive Should Master
This episode explores how to move beyond superficial marketing data, transforming metrics from mere numbers into a strategic language that reveals customer behavior, drives meaningful action, and uncovers the human story behind every interaction.
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“This episode explores how to move beyond superficial marketing data, transforming metrics from mere numbers into a strategic language that reveals customer behavior, drives meaningful action, and uncovers the human story behind every interaction.”
— Neil T. Bendle, Marketing Metrics: 50+ Metrics Every Executive Should Master
marketing metrics, data analytics, strategic marketing
Best suited to listeners who want a clearer working understanding of marketing metrics, data analytics, strategic marketing and better judgment in how they apply it.
Neil T. Bendle brings a credible and useful lens to marketing metrics, data analytics, strategic marketing, with enough subject command to make the book worth hearing.