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Cover of Decision Driven Analytics
Book Summary · 20 min

Decision Driven Analytics

By Bart De Langhe | Stefano Puntoni

This episode reveals how to transform overwhelming data into clear, actionable decisions by starting with the choice you need to make, not the data you already have.

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20 min
An excerpt

“This episode reveals how to transform overwhelming data into clear, actionable decisions by starting with the choice you need to make, not the data you already have.”

— Bart De Langhe | Stefano Puntoni, Decision Driven Analytics

What it is about

Data analytics, Decision making, Business strategy

Who it is for

If you often find yourself sifting through endless dashboards, yet still feel uncertain about the next step, this can help you transform data overload into precise, confident action.

The author

Bart De Langhe and Stefano Puntoni, professors of marketing and experts in consumer behavior, reveal how our natural biases often lead us to misuse data, and how to reframe our approach for true clarity.

About the author

Bart De Langhe | Stefano Puntoni

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