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Contagious: Why Things Catch On
Unpacking Jonah Berger's 'Contagious,' this episode dissects the subtle psychological and social forces that make ideas, products, and behaviors spread. Discover the hidden architecture behind what truly 'catches on.'
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“Unpacking Jonah Berger's 'Contagious,' this episode dissects the subtle psychological and social forces that make ideas, products, and behaviors spread. Discover the hidden architecture behind what truly 'catches on.'”
— Jonah Berger, Contagious: Why Things Catch On
contagious, virality, social influence
Best suited to listeners who want a clearer working understanding of contagious, virality, social influence and better judgment in how they apply it.
Jonah Berger brings a credible and useful lens to contagious, virality, social influence, with enough subject command to make the book worth hearing.