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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Many brilliant products fail not due to quality, but lack of clarity. This episode dissects the strategic imperative of product positioning, revealing how to define your offering's unique market place and make its value undeniably clear to the right customers.
“Many brilliant products fail not due to quality, but lack of clarity. This episode dissects the strategic imperative of product positioning, revealing how to define your offering's unique market place and make its value undeniably clear to the right customers.”
— April Dunford, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
product positioning, market strategy, value proposition
Best suited to listeners who want a clearer working understanding of product positioning, market strategy, value proposition and better judgment in how they apply it.
April Dunford brings a credible and useful lens to product positioning, market strategy, value proposition, with enough subject command to make the book worth hearing.