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Cover of Marketing 5.0
Technology · 19 min

Marketing 5.0

By Philip Kotler | Hermawan Kartajaya | Iwan Setiawan

This episode explores how Marketing 5.0 uses advanced technology to create deeply human and personalized customer experiences across generations.

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Category
Technology
Duration
19 min
An excerpt

“This episode explores how Marketing 5.0 uses advanced technology to create deeply human and personalized customer experiences across generations.”

— Philip Kotler | Hermawan Kartajaya | Iwan Setiawan, Marketing 5.0

What it is about

Digital Marketing, Generational Engagement, AI & Empathy

Who it is for

If you've ever felt the tension between leveraging cutting-edge tech and maintaining genuine human connection in your marketing, this will clarify how to do both, and this will help you see what to do next.

The author

Philip Kotler, often called the "Father of Modern Marketing," along with Hermawan Kartajaya and Iwan Setiawan, distills decades of marketing evolution into a practical guide for navigating the digital age with a human touch.

About the author

Philip Kotler | Hermawan Kartajaya | Iwan Setiawan

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