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Crisis Ready: Building an Invincible Brand in an Uncertain World
This episode unpacks Melissa Agnes's 'Crisis Ready,' revealing how true brand resilience is forged not by avoiding crises, but by proactive preparation, transparent communication, and leveraging adversity to build deeper trust and an 'invincible' brand.
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“This episode unpacks Melissa Agnes's 'Crisis Ready,' revealing how true brand resilience is forged not by avoiding crises, but by proactive preparation, transparent communication, and leveraging adversity to build deeper trust and an 'invincible' brand.”
— Melissa Agnes, Crisis Ready: Building an Invincible Brand in an Uncertain World
crisis management, brand resilience, reputation management
Best suited to listeners who want a clearer working understanding of crisis management, brand resilience, reputation management and better judgment in how they apply it.
Melissa Agnes brings a credible and useful lens to crisis management, brand resilience, reputation management, with enough subject command to make the book worth hearing.